“…we were informed that it may take up to 6 months to start seeing the results from the SEO but we have found this happened within 3 months. With a number of the search terms that we have optimised we have seen a marked increase in sales on those particular product categories…”
-Edward Baguley, Atlas Heating
- Portal SEO Ltd.
Search engines now more ruthless towards Black-Hat
The popularity search engine optimization has initiated tougher measures by search engines to curb the activities of spammers and black-hat SEOs. Every search engine has its own set of ethical measure and they are equally stringent towards spammers.
25-May-2009, UK- Online shopping has grown leaps and bounds in last five years. This has made search engine optimization as the deciding factor of success/failure for any web venture. While till mid nineties, only few hundred websites were adopting some SEO techniques, now it has become the life line of all online ventures. On an average, 10.8 percent of shoppers find their way to online retailers via Google. Studies found that 70% of the web searchers go for the website on top of the search result when they search for their desired product/service.
The popularity search engine optimisation has initiated tougher measures by search engines to curb the activities of spammers and black-hat SEOs. Every search engine has its own set of ethical measure and they are equally stringent towards spammers. Black hat SEOs not only work for clients, but also they try to propel their own ad-packed website to the top of the search results. When web searchers click on them, spammers/ Black-Hat SEOs earn revenue. Even, some of them go the extent of injecting their link forcibly to other popular websites. As search engines have a high regard for better links, spammers become successful in their effort.
The results of these efforts are drastic. Search engines are ruthless towards spammers and black-hat practices. Your website can be banned or penalized once caught in using these techniques. Hence, business owners of all small and medium scale industries are advised to go for the SEO Company which has proficiency in ideal and white hat practices.
“…I have managed to cut my PPC by 70% without seeing any drop in sales. That is a massive saving to me. The websites natural listings have jumped from almost non existent to on the first page for almost all my keywords…”
-Sarah Bohn, UK Swimstore
