Keyword Research Process

STEP 1: We conduct an exhaustive keyword research based on:

• the Industry specific keywords
• the keywords provided by client in the questionnaire
• the keywords used by your competitors

We work on selecting keywords from two aspects: first, the client's recommendation of keywords and second (and our strong focus) - the actual search pattern.

Example:
While carrying out Keyword research for a website selling speakers, we start with the most basic keyword, e.g. "speaker" or "audio" & extract lists of keywords that contain these terms. We then remove keywords which are not relevant to the website like “Professional Speaker for Entrepreneurship”.

STEP 2: We select the most relevant keywords for the website which have good search volume (meaning the number of searches made for that keyword) and determine the competition for those keywords which is affected by link popularity.

Then, based on client’s choice we select the most appropriate keywords for the website. These keywords are divided into the following five types of keywords:

Long-Term Generic Keywords
This would be a list of “searched for” keywords that are very generic in nature but important for the business. All such keywords are very competitive and require support from link popularity for high rankings.

Examples:
Website Selling Speaker Company: Speakers, Home theatre. Website Selling Health Products or Medication: Online Pharmacy, Health supplements, Website Selling Educational Programs: Online Education, Study Abroad.

Primary Keywords
This would be a list of all “searched for” keywords that the website would be primarily optimized for. Less generic in nature, these keywords also require less support from link building in order to rank high.

Examples:
Website Selling Speakers: Ceiling Speakers, Cabinet Speakers. Website Selling Health Products or Medication: Protein Supplements. Website Selling Educational Programs: online distant learning post graduation.

Focused Traffic Keywords:
This list of “searched for” keywords would include all keywords that bring targeted traffic into the website.

Examples:
Website Selling Speakers: Wireless Stereo Speakers, Fiberglass speaker boxes. Website Selling Health Products or medication: Canadian pharmacy online. Website Selling Educational Programs: Distant post graduation program Boston.

High Potential Keywords:
List of all “searched for” keywords that are very specific in nature and have considerably less competition.

Examples:
Website Selling Speakers: Pyle pasw15 stage speaker cabinet, 14 gauge speaker wire. Website Selling Health Products or Medication: health bodybuilding supplements. Website Selling Educational Programs: Boston University Entrepreneurship degree.

Misspelling Keywords:
Many times, misspelled keywords have high search counts and also are a source of good traffic for websites. We would be researching and looking into any such high potential keywords which we may find.

Examples:
Hyperhydrosis (Correct spellings: Hyperhidrosis). Louis Vutton (Correct Spellings: Louis Vuitton). Pevy Speakers (Correct Spellings: Peavy Speakers).