“…we were informed that it may take up to 6 months to start seeing the results from the SEO but we have found this happened within 3 months. With a number of the search terms that we have optimised we have seen a marked increase in sales on those particular product categories…”
-Edward Baguley, Atlas Heating
- Portal SEO Ltd.
eCommerce Best Practices
Internet is a leveling ground for business ventures to explore new avenues for growth and profit irrespective of their scales of operation. More than 10 millions of pages are being added to the web space on daily basis. This figure justifies the growth of web space around the world.
Along with it, the behaviour of web surfers is also changing. Dipping attention rate is one of the major huddles before the business ventures interested to unleash the profit potential of eCommerce. Web surfers take less than 30 seconds to approve or discard the relevance of your website for their search. Below are some important guidelines in setting up an eCommerce site.
Make your website attractive
Professional looking and easily navigable websites attract the web surfers and capable of increasing conversion rate. Make your website attractive but not clumsy. Pay due attention to its loading time. Apply Flash applications judiciously.
Secured transaction
Visitors should know that your site is secure for their data and money. Never ask the user to go for unnecessary sign-ups or never fill-up his/her mail box with unsolicited mails.
Keep the ends open
Enable your website to display the growth of your business properly. Product diversifications, specifications and updates should be on your website to make it more relevant.
“Build it….. They will come” does not hold good in case of eCommerce ventures. Rather you have to build it in an attractive manner, maintain it and update it to reap rich dividends.
04 Feb 2009
“…I have managed to cut my PPC by 70% without seeing any drop in sales. That is a massive saving to me. The websites natural listings have jumped from almost non existent to on the first page for almost all my keywords…”
-Sarah Bohn, UK Swimstore
